Your Neue Grand Update: Elevating Luxury Living!

Welcome to the Neue Grand Construction Update. We are thrilled to bring you the latest update on the progress of the spectacular Neue Grand development by Growland! As we continue to forge ahead with unwavering commitment and dedication, we’re excited to share the remarkable milestones achieved in the construction journey.

Here’s a glimpse of what’s been accomplished:

  • Final tower crane jump has been completed.
  • The lift and stair core is now located at roof level.
  • Level 19 floor slab is currently being formed.
  • Services rough in progressing up to Level 15.
  • Façade glazing installation is complete to Level 5.
  • Ongoing fit out of apartments and common areas are now well progressed.

We are on track for completion of the development in Q3 2024.

We sincerely thank you for your ongoing support and trust in Growland. Your enthusiasm fuels our passion to create an extraordinary living environment that exceeds expectations.

For further updates and to explore more about Neue Grand, please visit our website or reach out to our dedicated team.

Discovering the Vibrant Footscray Lifestyle: A Glimpse into Victoria Square by Growland

Nestled in the heart of Melbourne’s west, Footscray stands as a vibrant and culturally rich suburb, attracting residents with its unique blend of history, diversity, and contemporary living. Among its many gems is the illustrious Victoria Square by Growland, a development that promises an exceptional lifestyle surrounded by a plethora of amenities. In this article, we delve into the allure of Footscray and the unparalleled lifestyle offerings around Victoria Square.

Lifestyle Amenities Surrounding Victoria Square:

Connectivity and Accessibility:
Victoria Square benefits from excellent connectivity, with Footscray Railway Station and major roadways in close proximity, ensuring residents enjoy seamless travel within Melbourne and beyond. The convenience of transportation adds a layer of practicality to the already enticing lifestyle.


Footscray Public Transport  Footscray Train Station

Culinary Delights:
Footscray’s diverse culinary scene spills over into the vicinity of Victoria Square. Residents can indulge in a gastronomic journey, exploring an array of international cuisines, trendy cafes, and local eateries that line the streets surrounding the development.


Small Graces Footscray Street

Recreational Spaces:
For those seeking outdoor activities and relaxation, Footscray Park and the Maribyrnong River provide a serene escape. Whether it’s a leisurely stroll, a picnic by the river, or a weekend barbecue with friends, the green spaces around Victoria Square offer a perfect retreat.


Community Arts Centre Bike Paths

Cultural and Artistic Enclaves:
Footscray is renowned for its artistic and cultural offerings. Residents of Victoria Square can immerse themselves in the vibrant arts scene, attending events at the Footscray Community Arts Centre or exploring local galleries and exhibitions.


Council Building Art Painting

Milestone Achieved: Growland Construction Successfully Completes Victoria Square Stage Two, Welcoming Residents to a New Chapter

Growland proudly announces the completion of Victoria Square Stage Two, a testament to vision, dedication, and the seamless fusion of architectural brilliance and community harmony. After months of meticulous planning, construction, and unwavering commitment, Victoria Square by Growland now stands as a landmark, ready to embrace its residents and create a new chapter in Footscray’s landscape.

A Vision Realized

Victoria Square was conceived as more than just a development project; it was envisioned as a harmonious community where individuals could live, thrive, and build lasting memories. Growland, known for its commitment to quality and innovation, has successfully transformed that vision into reality. The completion of Victoria Square Stage One & Two marks a significant achievement for us and the community it now proudly serves.

Unveiling Architectural Excellence

Victoria Square’s architecture is nothing short of a masterpiece. The Stage Two innovative design by Fender Katsalidis seamlessly blends modern aesthetics with functionality, creating a living space that not only meets but exceeds the expectations of its residents. The attention to detail, from the exterior facades to the interior finishes, reflects our commitment to delivering top-notch quality in every aspect of the project.

Community-Centric Living

More than just a collection of buildings, Victoria Square is designed to foster a sense of community. The mixed-use development features thoughtfully planned common areas, green spaces, and recreational facilities that encourage interaction and connection among residents. The goal is to create a vibrant and inclusive community where neighbours become friends, and every individual feels a sense of belonging.

Celebrating Diversity and Inclusivity

Victoria Square is a reflection of Footscray’s diversity. The development embraces a variety of housing options, catering to different lifestyles and preferences. From cozy apartments to spacious penthouse, Victoria Square welcomes residents from all walks of life, fostering a rich tapestry of diversity that contributes to the vibrancy of the community.

A Bright Future for Victoria Square

With Stage One & Two construction completed, the focus now shifts to the vibrant future that lies ahead for Victoria Square. As residents begin to move in, the community is poised to come to life with the laughter of children, the hum of daily life, and the warmth of shared experiences. Victoria Square is not just a collection of structures; it is a living, breathing community that will continue to evolve and grow.

About Growland

Growland, with a legacy of delivering exceptional developments, takes pride in the completion of Victoria Square. As a company committed to excellence, Growland looks forward to witnessing the community flourish and become a cherished part of Footscray.

In conclusion, the completion of Victoria Square One & Two marks a significant milestone for Growland and the Footscray community. As residents settle into their new homes, the development stands as a beacon of progress, architectural excellence, and community spirit. Victoria Square is not just a construction project; it is a testament to the power of vision, dedication, and the positive impact of a thriving community.

Victoria Square Construction Update Q2 2022



We are thrilled to announce that Victoria Square Stage One just won the High-Density Development (Greater than 10 storeys) at the UDIA Victoria 2021 Awards for Excellence! 

Victoria Square by Growland offers an exceptionally high quality, luxurious, aspirational product, it become a new landmark address with real depth of character that has positive contribution to the growing Joseph Road Precinct.


Growland is pleased to be able to give our buyers peace of mind that their homes will be delivered on time and to the highest degree of quality. Following is an update on recent construction progress at VIC SQ Stage 2 (VS. O3 & VS. O4).

  • Installation of Precast Columns to Lower Ground completed.
  • Installation of Precast Columns to Ground & First Floor is underway.
  • VS. O3 core walls poured up to Level 7.
  • VS. O4 core walls poured up to Level 6.
  • Suspended Slab Construction completed for Lower Ground 1.
  • Suspended Slab Construction for Ground and Level 1 underway.

We are on track for completion of these two towers in Mid-2023.


We will continue to bring you further updates on the progress of construction at VIC SQ. If you would like to remain up-to-date with the latest Victoria Square news, including construction updates, be sure to follow us on Facebook! You can find us here.

For further information, please contact Growland Team at

Growland’s Victoria Square Wins Top Award


Growland’s Victoria Square Stage One has won the High-Density Development (greater than 10 storeys) at the UDIA Victoria 2021 Awards for Excellence.
The mixed-use development by Growland comprise six high-rise towers with 1039 apartments, as well as 4000sq m of commercial and retail space, set to make an architectural statement in Footscray.

Offering an exceptionally high quality, luxurious product, the team behind Victoria Square strives to elevate the standards of living for its residents, a spokesperson said.

“Victoria Square is a result of collaborations with acclaimed industry experts who together, worked towards delivering architectural and design excellence,” they said.

“The development embodies Growland’s commitment to carefully consider developments that improve the fabric of a suburb and elevates the quality of life for its residents.


This approach to Victoria Square included Growland’s desire to celebrate a sense of ownership and belongings to a place which inspired the architectural direction of Victoria Square, the spokesperson said.

“The spirit of Footscray and the contour of the Maribyrnong river is evident in the design of the towers, as fluid planar shapes reflect the surrounding bay and river context.

Victoria Square celebrates Stage 1 completion with a big splash and kicks off Stage 2


We have ceremoniously kicked off stage 2 of Victoria Square, with L.U. Simon commencing construction on their third and fourth tower. The project team performed the ribbon cutting and turning of the soil, with Growland Chairman Bruce Chan and Growland CEO Ronald Chan in attendance, along with prominent guests who are integral to the project’s development.

“There was an incredible amount of pressure on our team. However, we remained

committed and can deliver this project at a high quality,” Chan said.

“Despite the uncertainty that the pandemic presented, we are determined to build dream

homes so our residents can live happily ever after.”

The two towers in stage two – VS.03 and VS.04 consist of 236 dwellings, nearly 1,000 sqm of retail space and 1,300 sqm in commercial office space. The offerings align with the developer’s approach to improving both the suburb and the life of residents through their developments.

Financiers Commonwealth Bank Australia and CVS Lane Capital Partners were in attendance as well as Fender Katsalidis, Kavellaris Urban Design and more witnessed the auspicious moment at the construction site. Located in Footscray, Victoria Square adds a statement to the in-demand suburb with the six-building development’s striking architectural appearance.

To date 60% of the residences have been sold, with construction and slated for completion in Q2 2023.

Commemorating with a splash

As the next phase in Victoria Square begins, the Growland team followed the construction ceremony by celebrating the completion of stage 1 in the best way possible.

The event was on hold due to restrictions, but resumed with the team ceremoniously washing their stress away and celebrating their success by taking a dip in Victoria Square’s stage one swimming pool. The swimming pool is one of many amenities that Victoria Square residents will have access to. Facilities such as Australia’s first Olympic-sized aerial outdoor track, over 2,000 sqm of landscaped terrace, a heated indoor pool, private dining, theatre room, games room and library, are all available for use by residents.

In addition to the 453 residences, nearly 1,000 sqm of retail space was built in along with the first two towers.

The first two towers of the development VS.01 and VS.02 were completed in Q1 2021 by LU Simon, with settlements beginning immediately in Q2 of the same year.

Victoria Square Construction Update Q1 2022



With its extensive public realm and bold architecture, Victoria Square has secured the rare honour of being named the finalist in the highly acclaimed UDIA Awards For Excellence.


As we move into summer, construction activity continues site a Victoria Square with builders busy to make sure your homes will be delivered on time and to the highest degree of quality. Following is an update on recent construction progress at VIC SQ Stage 2 (VS. O3 & VS. O4). 

  • Perimeter shotcrete walls completed.
  • Bulk Excavation works completed.
  • Detailed excavation of pad footing underway.
  • VS. O3 & VS. O4 tower raft slabs poured.
  • VS. O3 tower jump form system installed.
  • VS. O4 tower jump form system installation underway.
  • VS. O3 core walls poured up to G level.
  • VS. O4 core walls poured up to LG2 level.

We are on track for completion of these two towers in Mid-2023.


We will continue to bring you further updates on the progress of construction at VIC SQ. If you would like to remain up-to-date with the latest Victoria Square news, including construction updates, be sure to follow us on Facebook! You can find us here.

For further information, please contact Growland Team at

VIC SQ Construction Update Q4 2021


Welcome to the VIC SQ Construction Update. Growland is pleased to be able to give our buyers peace of mind that their homes will be delivered on time and to the highest degree of quality.


Growland is pleased to advise that the construction of the first stage is completed. We delighted to have started to welcome residents into their new homes at Victoria Square. And we are thrilled to announce that Victoria Square Stage One has been shortlisted for UDIA Victoria 2021 Awards for Excellence, within the High-Density Development category.

The development of Victoria Square has been holistically planned to meet and exceed your highest expectations. For future Stage Two residents we are looking forward to welcoming you to your new home at VIC SQ soon.


L.U. Simon has been appointed as the builder for Stage Two and construction has commenced since July 2021. If you have been past the site recently you will know that there has been some great progress in place:

  • Tower Crane erected for VS04;
  • Capping Beam construction is completed;
  • Bulk Excavation works underway;
  • Remediation Works underway;
  • Ground Anchors installation underway;
  • Perimeter shotcrete walls underway.

Completion of Stage Two is anticipated for Mid-2023.


As the COVID-19 situation continues to evolve, we are constantly monitoring the situation and keep you informed about the construction process and ensure you’re up to date with the development of your new community. The health and safety of our workers, future residents and the community are of paramount importance to us as we assist buyers navigate this difficult time.

We are happy to advise that construction industry resumed operation from 5 October 2021. LU Simon team will be on-site again with the main aim to build your dream home. As we move into Spring, construction activity continues at VIC SQ and will do so until advised otherwise by the regulatory authorities. 


We will continue to bring you further updates on the progress of construction at VIC SQ. If you would like to remain up-to-date with the latest Victoria Square news, including construction updates, be sure to follow us on Facebook! You can find us here.

For further information, please contact Growland Team at

Buyer demand expected to spike in count down from Spring to Christmas 2021


Sales and anecdotal evidence is strongly suggesting that first home buyers are coming back to off the plan market, as it starts to represent great value compared to the strong established market.

Developments across the country, particularly those in Melbourne, Sydney and Queensland, are gearing up for one of their busiest periods from the launch of spring in the lead up to Christmas.

Last December saw the pent up sales demand released, as face-to-face appointments became available again, and 2021 feels like deja vu, with the added driver that international borders may be open by Christmas, or not soon after.

That will bring in the next wave of buyers, the local and overseas investor, who have been sitting on their hands for the most of 2021 due to the lack of immigration to Australia.

Now with the expectation of international students, expats returning to Australia, and more flexible travel between states, experts believe sales across Australia’s East Coast will jump during the final quarter of 2021.

Noorden Property director David Lamond says there are parallels between the lighter restrictions experienced in Victoria at the end of last year and what we expect to unfold this year.

“There was pent up demand last year when Melbourne came out of lockdown in December. We’ve survived economic collapse, and real estate as an asset class has been one of the safest bets over the last 18 months,” Lamond says.

“Despite the ongoing lockdowns, Australia has still come out of the pandemic as one of the safest countries to handle the virus.”

Lamond says that’s only going to increase heading in to summer, with the recent announcement that borders are likely to open potentially as early as Christmas.

Ash Bramich, the sales and marketing manager at Pace Development Group, says that while Covid has affected many financially, there is still so many buyers who are either not affected or wanting to get on with their life, which can include investing, first home buying, upsizing and downsizing.

“There is no doubt the market continues to surprise us,” Bramich says.

“Many experts forget that rising home equity, a strong share market and historically low rates has created significant wealth for many Australians. This, combined with FOMO and covid influencing factors, is fuelling demand in many housing markets.”

Bramich says a wide variety of demographics represent the off the plan market, with sales and anecdotal evidence strongly suggesting that first home buyers are coming back to the off the plan arena, as it starts to represent great value compared to the strong established market.

He says downsizers from an ageing population, as well as lifestyle/Covid factors, are driving strong demand for spacious owner occupier size apartments, preferably in boutique buildings with strong lifestyle/community and rich amenity.

“Many are using left over proceeds and driving price gains in holiday hot spots, especially in Queensland and warmer climate markets.”

Growland CEO Ronald Chan says the housing market is definitely warming up as we approach the release from lockdown.

“Our enquiries for Victoria Square and Neue Grand increased by 30\ per cent over the last two weeks,” Chan noted.

“Buyers expressed strong interest to inspect our display suite once one-on-one inspection is allowed.”

Growland near sell-out of first two apartment towers at Footscray’s Victoria Square precinct


Growland’s Victoria Square has been in hot demand over 2021, with the first two of the six towers planned reaching over 90 per cent sold.

The two towers, known as VS01 and VS02 in the mixed-use Victoria Square, in the heart of the Joseph Road Precinct, has seen buyers move in following their recent completion.

There are 453 apartments across the first two towers, with 1,039 apartments planned across the six towers, as well as 4,000 sqm of commercial and retail space.

Residents in the first two towers will have access to the amenities, including a heated swimming pool, games room, library, cinema and private dining rooms.

There’s also a 2,400 sqm sky garden, complete with Australia’s only Olympic-sized aerial outdoor track.

Stage two will see VS03 and VS04 constructed, by L.U. Simon who built the first two towers. They will have 236 apartments, with 60 per cent already sold. Fender Katsalidis designed the apartment towers.

Construction of VS03 and VS04 commenced in June and is expected to be completed in mid-2023.

Growland chief executive Ronald Chan said the development firm are committed to the delivering a high quality project despite the uncertain times.

“We understand the uncertainty that the current situation brings, however we remain committed to building our residents’ dream homes so they can achieve their happy ever after,” Chan said.