Growland Group Readies Joseph Place as Footscray’s Next Super Project

PUBLICATION: Urban Melbourne
DATE:

Footscray is set to accommodate another massive apartment project within the Joseph Place Precinct Urban Renewal Area as developer Growland Group prepares to launch Joseph Place.

Set over a 13,500 square metre former Toyota dealership, the site is currently in the final stages of remediation with the beginnings of a display suite taking shape. Its purpose will be to woo prospective buyers for Joseph Place’s apartments which number near on 1,000.

The $600 million mixed-used master planned urban village which is expected to house up to 3,000 residents eventually will consist of six buildings, in addition to amenities such as Melbourne’s first elevated Olympic-sized running track, podium-top gardens and amenities and a retail laneway linking Footscray to the Maribyrnong River.

4-8 Hopkins Street has been in the planning system since 2013 with Place Victoria initiating a master planned outcome for the site which along with neighbouring sites forms the backbone of Joseph Road Precinct. Kavellaris Urban Design has been working on Joseph Place as project lead for an extended period of time with State Government approval for the development in the offing.

In addition to the roughly 1,000 apartments, a hotel has also been mooted for Joseph Place. Ground level will see 30 retailers split over 4,000 square metres of retail space and public open spaces, with an emphasis on food-driven outlets, continuing the trend of popular eateries in and around the area.

Growland Spearheads $600m Melbourne Development

PUBLICATION: The Urban Developer
DATE:

Melbourne’s inner west is set to undergo further renewal with plans in place by local developer Growland for a largely residential project overlooking the Maribyrnong River.

The 1000-unit apartment complex at 8 Hopkins Street Footscray, named Joseph Place, will be the closest western development site to the CBD and is expected to attract further development to the area following the government’s move to shift state agencies to the suburb in a bid to boost its economic base.

Growland is planning a series of six buildings with potential for a hotel, 4000 square metres of retail and public spaces. The precinct will house Melbourne’s first Olympic-sized elevated running track, plus a theatre and rock climbing wall.

Growland CEO, architect Stephen Yau said Footscray is currently undergoing the same transformation Richmond underwent years ago. “Footscray is in the midst of a demographic shift – attracting a new wave of students, young professionals and working families who are looking to reside in a well-connected community with easy access to transport services, state of the art retail, dining and leisure facilities on their doorstep,” Mr. Yau said. “The inner west has been recognised as one of Melbourne’s most undervalued opportunities and is due for rapid growth over the next to five years. “The future growth potential of Footscray is huge and construction on Joseph Place signals a renaissance in the area,” he said.

Designed by Kavellaris Urban Design (KUD), director Billy Kavellaris said the precinct is aimed to be a vibrant urban zone. “Joseph Place will elevate what’s on offer in Footscray, bringing amenity into line with its inner-city neighbours. “The aim is to do something different and bring Footscray to a new style of living,” he said.

Pending approval, construction on Joseph Place will begin early 2017. Growland acquired the 13,500 square metre site in Footscray for $17.5 million.

Growland goes west with $600m Project in Melbourne’s Footscray

PUBLICATION: The Australian Financial Review
DATE:

THE gentrification of Melbourne’s inner west is about to take a big step forward with plans by local developer Growland for a $600 million mostly residential project overlooking the Maribyrnong River. The 1000-unit apartment complex is slated for the Joseph Road precinct, designated by planning authorities as a hub for development activity.

In years gone by, Footscray was a traditional working class suburb. In more recent decades, it has provided the first home to new migrants, who have contributed to its multicultural mix of shops and eateries. Its latest incarnation is the most intense yet. The local station is being redeveloped and the government has shifted state agencies into the suburb to bolster its economic base.

Developers have quickly followed. Among them is Growland, which acquires its 13,500-square-metre site from the state development agency Place Victoria for around $17.5 million. Led by the architect Stephen Yau, Growland is planning a series of six buildings, tapering in height from around 25-0 storeys as they approach the river. The project includes potential for a hotel. 4,000 square metres of retail space and a large component of public space.

Its most distinguishing feature may be an elevated Olympic-sized running track for residents. A pedestrian link is planned from Footscray to the Maribyrnong River, where, it is hoped, river taxis will one day ferry locals to the city. “Footscray is currently in the midst of a demographic shift,” said Mr Yau. A new wave of students, young professionals and working families are moving into the suburb “who are looking to reside in a well-connected community”, he said. “The inner west has been recognised as one of Melbourne’s most undervalued opportunities and is due for rapid growth over the next two to five years.”

The project, to be known as Joseph Place, will be under way by early next year if its wins final approval from planning authorities. Less than five kilometres from the CBD, the Growland development will eventually house more than 3,000 residents and 30 new retailers when complete.

Mr Yau compares the gentrification of Footscray with another formerly working class suburb, Richmond, which is a similar distance from the city on its east side. The transformation of Richmond into an upmarket suburb is now well under way. “Footscray has the river and all the amenity however the development has not been as quick as in Richmond,” Mr Yau said. “So we see there is demand for Footscray.”