Growland Group Readies Joseph Place as Footscray’s Next Super Project

PUBLICATION: Urban Melbourne

Footscray is set to accommodate another massive apartment project within the Joseph Place Precinct Urban Renewal Area as developer Growland Group prepares to launch Joseph Place.

Set over a 13,500 square metre former Toyota dealership, the site is currently in the final stages of remediation with the beginnings of a display suite taking shape. Its purpose will be to woo prospective buyers for Joseph Place’s apartments which number near on 1,000.

The $600 million mixed-used master planned urban village which is expected to house up to 3,000 residents eventually will consist of six buildings, in addition to amenities such as Melbourne’s first elevated Olympic-sized running track, podium-top gardens and amenities and a retail laneway linking Footscray to the Maribyrnong River.

4-8 Hopkins Street has been in the planning system since 2013 with Place Victoria initiating a master planned outcome for the site which along with neighbouring sites forms the backbone of Joseph Road Precinct. Kavellaris Urban Design has been working on Joseph Place as project lead for an extended period of time with State Government approval for the development in the offing.

In addition to the roughly 1,000 apartments, a hotel has also been mooted for Joseph Place. Ground level will see 30 retailers split over 4,000 square metres of retail space and public open spaces, with an emphasis on food-driven outlets, continuing the trend of popular eateries in and around the area.