LU Simon commences construction on Growlands Victoria Square


Developer Growland has appointed LU Simon to build stage one of its mixed-use residential project Victoria Square, with construction now underway on the first two towers, reinforcing the continued demand for Footscray.

The $600 million project comprises six residential towers of 937 apartments, in addition to over 5,500 sqm of commercial, retail and hospitality space on Hopkins Street. The first phase of Victoria Square is expected to be completed by late 2020 and has achieved sales of 90%. Stage three, titled VS03, has just launched to market and will include a boutique collection of just 86 apartments.

Growland says it’s not surprising Footscray has become a hotspot, particularly for young buyers, with research from District Data indicating that the area is in the early ‘hotspot’ phase, providing buyers an opportunity to take advantage of excellent value for money.

According to Growland, the company is proud to be partnering with LU Simon, a builder that it says shares its vision for the project and commitment to the well-being of the residents.LU Simon has had a presence in the Melbourne for over 60 years, across a broad portfolio of projects including eight residential projects across Australia currently at construction.

Victoria Square is just one of a growing number of residential sites commencing in Footscray, with the suburb now one of Melbourne’s most sought-after inner-suburbs for young homebuyers. District Data indicates the proportion of residents aged 20-39 has increased by a substantial seven per cent between 2006 and 2016. These buyers are driving demand for housing and a subsequent shift in the local built environment, with approximately 282 dwellings currently under construction in the area.

The appeal of Footscray as a suburb to buy apartments in is also reflected in it being amongst the 5 most viewed suburbs on during October, in fourth place.