Growland Appoints New Director to Manage Expanding Portfolio


Leading local developer Growland has appointed Kevin Parker as its development director as the company prepares to move into the next phase of its rapid expansion.

The move is reflective of Growland’s fast-paced ascent in the residential market and its goals for future growth; this year alone Growland will launch at least three new projects and the second stage of its $600 million mixed-use Footscray development Victoria Square.

Parker joins the team following 13 years as project director at Gallagher Jeffs, where he worked with Growland as a consultant to manage the planning and launch of both Victoria Square and Growland’s recent luxury St Kilda Road tower Neue Grand.

Parker’s new role will see him lead the development and sales teams across all projects, while implementing new internal processes and aiming to further grow the team.

Parker has a proven track record of leading teams and projects from planning through to completion, working on some of Melbourne’s most prominent projects including the first two stages of $700 million Queens Place, the $100 million Lucia Apartments in South Yarra and Aura Apartments in Melbourne’s CBD.

Growland’s dedication to creating quality projects that exceed expectations, and give residents homes that will last a lifetime, is just one of the reasons Parker says he is thrilled to be joining the team.

“ Working as a consultant with Growland, I was impressed with the team’s innovative approach to projects; the scale of projects they are delivering is also really exciting” said Parker.

“ The ability to work on a variety of mixed-use projects, from a hospitality and retail precinct to a 900-lot house and land estate, is a rare opportunity that not many developers offer and is a marker of the company’s desire to consistently raise the bar.

“ Moving into the position of development director, I look forward to taking a hands-on leadership role with these projects I’ve been working on for years.

“ Growland has achieved phenomenal growth in just five years, with a team that has more than tripled in size and a portfolio valued at over $3 billion – the sky is the limit for what the next few years could bring.

“ I believe the key to a successful project lies in the strength of its team, and I am proud to be leading the team through this next phase of growth and evolution.”