Growland Plans 600M Mixed-use Project in Footscray

PUBLICATION: Property Review Australia

Development group Growland have launched a $600 million mixed-use masterplanned urban village at Footscray.

Growland plans to develop its 13,500 sqm site at 8 Hopkins St into six buildings comprising 1000 apartments, a potential hotel and 4,000 sqm of retail space. It is expected to accommodate more than 3000 residents and 30 new retailers.

The precinct, designed by award-winning Melbourne architectural firm Kavellaris Urban Design (KUD) will be named Joseph Place.

KUD director Killy Kavellaris said the vision for the site was to create a vibrant urban zone that encouraged interaction in its public and private spaces. “The aim is to do something different and bring to Footscray a new style of living that celebrates connection and resonates with Footscray’s existing multicultural heritage and established food scene,” he said.

Growland was founded by property entrepreneur Bruce Chan and Melbourne architect Stephen Yau. Yau said Footscray was the same distance from the city as Richmond and was currently undergoing the same transformation Richmond underwent some years ago. “The inner west has been recognised as one of Melbourne’s most undervalued opportunities and is due for rapid growth over the next two to five years. The future growth potential of Footscray is huge and Joseph Place signals a renaissance in the area,” Yau said.

Pending approval, construction on Joseph Place hopes to commence in early 2017, with the first apartment building due to launch for sale over the coming months.